Glossary Table of Contents Marketing Ideal Customer Profile, ICP Cost Per Lead, CPL Call To Action, CTA Lead SMB Sales Qualified Leads, SQLs Etc. Directly Responsible Individual, DRI Average Recurring Revenue, ARR Monthly Recurring Revenue, MRR Net Promoter Score, NPS Business Intelligence, BI Affordance Marketing Ideal Customer Profile, ICP Cost Per Lead, CPL eCPL effective cost per lead. Call To Action, CTA Lead SMB Small & Medium Business Sales Qualified Leads, SQLs Etc. Directly Responsible Individual, DRI 최종 의사 결정권자 Average Recurring Revenue, ARR 연간 반복 매출 Monthly Recurring Revenue, MRR Net Promoter Score, NPS 고객 추천 지수 Business Intelligence, BI Affordance 사용자로 하여금 특정 행동을 유도하거나 인식하도록 하는 UI적인 장치. ex) 어포던스를 개선하자, 부족하다.